OUR FIVE PILLARS

Guiding The Path

Life’s better when you have a purpose. When you have a ‘why’.

We built Minaal around five core principles that we call Pillars (we have weird accents, so if you hear us say ‘pillows’ this page is probably what we’re referring to).

The Pillars of the House of Minaal are below...

1

Product

There’s no clearer way to say this: we want to make stuff so good, you forget you’re using it. Our design philosophy is to make your life progressively more streamlined – so you can focus on what’s important.



2

Ecosystem

Our criteria: every product we release, and every project we launch, should somehow make the rest of the Minaal ecosystem stronger. We want you to always get out more than you put in.



3

Service

More than just ‘support’, we believe in a wider sense of service – to our users, our community, and our environment. We actively look for ways to contribute, and you’ll see more of this as we grow.



4

Conscience

From hands-on factory relationships, to comprehensive ISO safety and added environmental certifications, we want you to be as proud of our supply chain – and our products – as we are.



5

Community

Whether you’re a digital nomad, a frequent-flying road warrior, or a family taking weekend trips, one thing brings us all together: a passion for movement and the next destination. A desire to go from A to B, and from zero to one. We’re stoked to have you in the family.



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