Our core beliefs guide our product design – and the way we do business.
You can be “at home” everywhere.
We're making tools for a world where people change locations, jobs, cities – and countries – at will.
Great products put the user first, second, and third.
We prioritise the experience of actually using our products. We have no VCs or arbitrary fashion cycles to please. If it's not a joy to use, we won't release it.
“Planned obsolescence” is an abomination.
Some companies intentionally create short product lifecycles so you have to come back and make another purchase. That's a bad idea for all sorts of reasons. We believe in making products you only need to buy once.
Quality saves money – and the environment.
We live in a world where most products are disposable. We make tools that are indispensable, not disposable.
It's not all about closing the deal.
We'll tell you when our bag doesn't fit your needs, and we'll treat you like a friend of a friend we just met at a party.