Our Story
It's easy to say "we couldn't find the best travel gear – so we made it." See? We just said it. Easy!
But for truly great products, details matter.
In our case, the details include an 18,000+ mi (29,000+ km) road trip circumnavigating North America in a powder-blue Plymouth Grand Voyager, sleeping five in the van. They include a jolly Levi's smuggler and obsessive poet on the night train from Istanbul to Bucharest. Endless meetings at factories, endless potholed roads on uncomfortable seats.
Sure, the details get blurry – we shot a video in Santa Barbara, right? Was it Hoi An where you almost hit those chickens with your moto? Were the police more obliging in Argentina or Paraguay?
But even when they get blurry, they all add up to one very important thing: a deep understanding of what matters for people working and living life on the move.
It's easy to say "we couldn't find the best travel gear, so we made it." But the key question is: how far did you go?
Our answer: we went a very, very long way.
We first hit the road together in 2006, and launched Minaal in 2013. We've been 100% community-funded since Day One.
We don't have investors to please – and that means we get to design gear we want to use ourselves.
We make tools to help you transition seamlessly through all environments – in the office, in transit, in the city, and out exploring the wilds.
We design for people who care about the details. We release new versions when they're ready, not every season. And we make stuff that lasts forever.
